Best Gucci Colognes in 2024

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When you think of Gucci, you think of leather, bags, luggage, belts, and shoes. While the Gucci did indeed rise with leather goods, it grew to be one of the most well-known luxury brands and fashion houses today.

Gucci has a magnificent fragrance department that is creating some of the best colognes on the market. The brand collaborates with the best perfumers of the world to develop Gucci’s unique and intoxicating scents.

If you’re impressed with Gucci apparel, you will love Gucci colognes. They’re sexy, masculine, and mouthwatering. Gucci has the perfect selection of colognes for nights out, dinner dates, and parties with friends. Use this guide to determine which Gucci cologne suits your personality and lifestyle best.

Gucci Cologne Top Picks

  • Most popular Gucci cologne: Gucci Guilty
  • Best smelling Gucci cologne: Gucci by Gucci
  • Best Gucci cologne for men: Gucci Guilty Pour Homme
  • Best Gucci cologne for women: Gucci Guilty Pour Femme
  • Newest Gucci cologne: Gucci Guilty Cologne Pour Homme

This is only the tip of the iceberg. Keep reading to find out about the complete range of Gucci colognes, the brand’s collections, history, and more.

Top List of 10 Best Gucci Colognes

Gucci colognes are fragrant, unique, and unforgettable. There is a lot to choose from, so you would spend quite some time discovering the brand’s different scents. To make it easier for you, we’ve reviewed all Gucci collections and made a list of the absolute best Gucci colognes available today.

1. Gucci by Gucci Pour Homme

Gucci by Gucci Pour Homme


James Franco is the face of Gucci Pour Homme. The cologne exudes sexuality. Gucci Pour Homme opens with bergamot, cypress, and violet. You will sense tobacco and jasmine at the heart, and patchouli, leather, and amber at the base. The fragrance was made for confident, mysterious, and handsome men like James Franco. Gucci Pour Homme can be worn during the day, but it truly shines at night. The fragrance offers moderate duration and sillage, so you won’t overwhelm everyone around you with the scent.

2. Gucci Guilty Black

Gucci Guilty Black


Unlike the extravagant branding and the bottle, the perfume is very subtle and clean. Don’t expect a bold a ferocious scent. It’s rather fresh and sporty, and very versatile. Guilty Black by Gucci opens with coriander and lavender. You will sense orange blossom and neroli at the heart, much like the other fragrances from the Guilty line. The base combines patchouli and cedar. Even though the scent is very green, it doesn’t lose its masculinity. It is perfect for the daytime, but it doesn’t last very long and doesn’t project as much as the other Guilty colognes.

3. Gucci Made to Measure

Gucci Made to Measure


Made to Measure is fresh, spicy, and aromatic. Like a well-tailored suit, the fragrance opens up on your skin. Made to Measure starts with polished notes of Calabrian bergamot, Tunisian orange blossom, French lavender, and aniseed. You will sense nutmeg, water lily, juniper berries, plum, and cinnamon. The spicy and textured heart is combined with the luxurious base consisting of labdanum, patchouli, leather, and amber. The resulting fragrance is rich, warm, and tailored, like a quality suit. It has moderate longevity and soft sillage. The fragrance is versatile, so it can be worn during any season or any time of day or night.

4. Gucci Guilty Intense

Gucci Guilty Intense


Guilty Intense is a slight deviation from the classic Guilty scent. It certainly has stronger notes of lavender, along with added notes of coriander and lemon. You will find neroli and orange blossom at the heart, and amber, cedar, and patchouli at the base. The cologne is warm, bright, and floral. Guilty Intense offers moderate sillage, and it’s very long-lasting. A few sprays in the morning will last you for 10 hours or more. The fragrance can be worn casually, to work or lunch, as well as at dinner or drinks. It is the perfect scent for a fun summer day that slowly flows into the night.

5. Gucci Rush

Gucci Rush


Gucci Rush for Men is spontaneous, modern, and free-spirited. The fragrance is very simple, yet exotic, with the main accords being woody and aromatic. Rush opens with fresh notes of lavender and cypress. The heart is woody, with sandalwood, cedar, and juniper. The base consists of white musk, patchouli, and sandalwood. The longevity and sillage are moderate. The fragrance is quite versatile, but it really shines in the transitional months of spring and fall. Wear it during the day or at night for that extra oomph.

6. Gucci by Gucci Sport

Gucci by Gucci Sport


The fragrance has rich notes of cardamom, patchouli, and figs. It is a classy cologne with a sexy twist. The base notes are pleasant and not too sweet. When combined with the sweetness of the figs and cardamom, the fragrance becomes more sporty and woody. Gucci Sports is very versatile and fitting for any occasion. It will suit any man, as it’s not too strong or overpowering. The fragrance is refreshing and crisp, but it doesn’t last as long as the other Gucci fragrances on this list. Gucci Sports also makes a great gift for a special men.

7. Gucci Guilty Cologne Pour Homme

Gucci Guilty Cologne Pour Homme


Gucci Guilty Cologne came out very recently, in 2019. The men’s cologne is woody and aromatic, with some fresh spice. Master perfumer Alberto Morillas outdid himself again with this take on the classic Italian cologne. Gucci Guilty Cologne is floral, yet it remains masculine and bold. The fragrance opens with juniper berries, rosemary, and Calabrian bergamot. The heart is floral, with cypress, heliotrope, and violet. The base features cedar, white musk, and patchouli leaf. Cypress and heliotrope are the main accords of this fragrance. Gucci Guilty Cologne is long-lasting. The sillage is moderate to strong, so get ready for compliments. The fragrance is refreshing and energizing, so you’ll appreciate it the most in spring and summer. Wear it during the day and imagine yourself strutting down the streets of Italy with an espresso in hand.

8. Gucci Guilty Pour Homme

Gucci Guilty Pour Homme


This is the original Gucci Guilty for Men. It is the embodiment of masculinity and power. The bottle conveys that message perfectly with its simple silhouette and cold metal feel. The fragrance opens with lemon and lavender, but the dry down is somewhat musky and woody. You will sense notes of orange blossom and bergamot at the heart, and cedar, patchouli, and vanilla at the base. All the notes blend to create an elegant scent that can be worn on any occasion. Its moderate sillage might be a bit too light for some; it’s certainly not overwhelming. Guilty Pour Homme will last between 6 and 8 hours on the skin, and will work as well during the day as during the night. The fragrance is perfect for warm weather.

9. Gucci Hortus Sanitatis

Gucci Hortus Sanitatis

The Alchemist’s Garden Collection by master perfumer Alberto Morillas is the first Haute perfumery collection made by Gucci. The collection was inspired by layering scents, and it’s definitely worth a mention. Hortus Sanitatis is raw, noble, and timeless. The fragrance features notes of vetiver, papyrus, cedar wood, and ginger. Overall, it comes off rather woody and a little spicy. The fragrance and its packaging was inspired by vintage pharmacies and natural history. The sillage and longevity are moderate, so the fragrance is perfect for everyday occasions. It is just as suitable for special and formal events that take place in the evening.

10. Gucci Guilty Absolute

Gucci Guilty Absolute

Gucci Guilty Absolute is another fragrance from the Guilty line that deserves an honorable mention. Guilty Absolute opens with notes of leather. You will sense notes of patchouli at the heart, with goldenwood and vetiver at the base. The fragrance is quite long-lasting, with moderate to heavy sillage. Since it’s on the heavier side, it’s best to wear it in the colder months of fall and winter. We recommend applying it before a night out. The projection is too strong for a day with the family or working in a packed office.

Choosing Your Gucci Cologne

Gucci has a lot of reliable options for blind buys. However, even the most popular cologne can still be wrong for you. When shopping for a Gucci fragrance online, think about it in terms of the event you want to wear it to.

Are you looking for something crisp and calm to wear to work? This might be an unexpected option, since Gucci is so well-known for its sex appeal. Gucci Guilty Intense is not as intense as the name suggests. In fact, it is rather casual, and can be worn to the office or a business lunch.

If you’re on the market for something more intoxicating and rich, consider Made to Measure by Gucci. The fragrance is very warm and rich, but it’s also versatile and inoffensive. It’s the perfect compromise, as you can wear it to the office, as well as on a night out. Either way, you can’t go wrong.

If you’d like to purchase a fresh and sporty fragrance, definitely go for Gucci by Gucci Sports. It is youthful, yet classy. The fragrance is not too overwhelmingly sweet. On the contrary, it’s rather woody and fresh.

If a fresh fragrance  is not your thing, and you’re looking for something a little more intense, Gucci has a lot in store for you. Gucci Guilty Absolute is rich and heavy. It is best worn in the colder months. The fragrance has high longevity and sillage, making it inappropriate for a casual daytime affair.

Frequently Asked Questions on Gucci Cologne

How much does Gucci cologne cost?

Gucci recently came out with an Haute perfumery line, with the most expensive fragrance almost reaching $500. On the other hand, you can find Gucci colognes for as little as $70.

What does Gucci cologne smell like?

The answer differs from cologne to cologne. The classic Gucci scent is sexy and vibrant, with notes of patchouli and cedar. Gucci has more woody and aromatic colognes, but you can branch out and find something fresh and floral.

Where is Gucci cologne made?

Gucci has clothing factories in Italy, and it manufactures watches in Switzerland. It is unclear whether Gucci colognes are made in Italy or if their production is outsourced to another country.

Does Gucci cologne smell good?

The short answer is yes. You’ll find that some Gucci colognes resonate more with you than others. Generally speaking, they’re all quite pleasant.

What Gucci cologne smells the best?

Gucci Guilty Pour Homme is often considered the best smelling cologne produced by Gucci. The fragrance has a woody and musky dry down, and it opens with fresh notes of lavender and lemon. It is the embodiment of masculinity.

What is the newest Gucci cologne?

Gucci Guilty Cologne Pour Homme came out in the spring of 2019. It is the newest addition to the Guilty family.

How long does Gucci cologne last?

A Gucci cologne should last you the whole day. The average is 8 hours, with some lasting up to 10 hours. Of course, there are some deviations with lower longevity.

The Story of Gucci

Guccio Gucci founded the luxury brand in 1921. The young man from Florence worked in hotels in Paris and London, the most fashionable cities in Europe. His father worked with leather goods. Naturally, the young man always gravitated towards high fashion.

Upon returning to Florence, Guccio opened his own store. The brand became known for fine leather goods and handbags. In 1932 Gucci invented the very first loafer shoe. The Gucci logo that we know now was designed in that same decade, by Gucci’s son, Aldo. Thus, the brand was complete.

Guccio Gucci, the man that founded the Gucci empire, died in 1953.

Years later, in 1974 Gucci launched its first-ever perfume. The first male cologne came two years later, in 1976. From that point, Gucci’s success was short-lived, as the brand was on the verge of bankruptcy in the 1980s. Gucci’s family disagreements led to that unfortunate turn of events. To save the company, Maurizio Gucci, Guccio’s grandson, took over in 1983.

Unfortunately, Maurizio didn’t do too well business-wise and was forced to sell the company in 1988. Arguably, that’s what saved Gucci from collapse.

Later, in the 90’s, Tom Ford came to save the day. He took the role of the creative director of Gucci and turned everything upside down. Tom Ford gave the brand a complete makeover, making it sexier and more provocative, thus appealing to a slightly different audience.

It worked, and Gucci fragrances have never experienced higher sales and more success. Unfortunately, Tom Ford had to leave to pursue his own business dreams. Gucci perfumes would not be where they are now without his excellent vision. For that, the brand and its loyal customers will be forever grateful.

Gucci Perfumers

Alberto Morillas is a Spanish perfumer that has collaborated with Gucci on more than one perfume. He created the new Alchemist’s Garden collection, as well as Memoire D’Une Odeur and the famous Bloom. You’ll find his name mentioned quite a few times throughout the guide, as Alberto Morillas worked on several projects with the brand.

Michel Almairac worked on the fan-favorite Gucci Pour Homme. The modern perfumer also created Gucci Rush. Rush is more than just a perfume; it’s a piece of pop art. The fragrance became a huge commercial success to everyone’s surprise.

Noticable Gucci Collections

The Alchemist’s Garden

The Alchemist’s Garden is the first haute perfumery collection made by Gucci. The line includes 7 Eaux de Parfum, 4 perfumed oils, and 3 scented waters. It was inspired by old-time alchemy and the art of perfumery. Gucci talked about layering and blending scents together to create unique combinations that have never been done before. Alberto Morillas is the nose behind the fragrances in this collection.

Gucci Guilty

The Guilty line is meant to showcase a life of freedom and self-love. As shown by Lana Del Rey and Jared Leto, you can live your life guilt-free, or embrace the guilt. Over the years Gucci has come out with numerous colognes for the Guilty collection. Gucci Guilty Love, for example, continues to celebrate liberty and love. The fragrances are all made in the same vein, but feature different ingredients. Each scent is a little different and unique.

Why do people like Gucci colognes

Gucci is a luxurious brand with a wide variety of colognes for every occasion. The beauty of the brand is that it doesn’t claim to be anything it’s not. On the contrary, since the brand’s revamp, done by Tom Ford, Gucci remained very authentically Gucci.

Simply put, Gucci colognes smell good. Perhaps “good” doesn’t convey the essence of Gucci colognes. They are sweet, intoxicating, sensual. Gucci is the definition of gourmand. At the same time, the brand doesn’t shy away from variety, and offers fresher floral and fruity scents too.

The careful and selective marketing and branding initiatives started by the brand are very helpful in promoting the Gucci image. The message conveyed to viewers is that Gucci is very rich and luxurious. The imagery is often lush and opulent. At the same time, the brand likes to feature floral themes to lighten up the mood and make it fresher.

Overall, Gucci is the perfect attainable luxury. The packaging and advertisement convey a very exclusive feel, while most of the prices are friendly and reasonable. Gucci colognes are good quality and you can find them at your local Sephora.

In conclusion

If you want to smell like a man with a little bit of sweetness, consider purchasing a Gucci cologne. The colognes are never too feminine or floral, as Gucci focuses on the more woody and aromatic notes when it comes to men’s fragrances.

The longevity differs from fragrance to fragrance. Generally speaking, Gucci offers high longevity with some colognes lasting for up to 10 hours. Combine that with a friendly price tag, and you got yourself wonderful a cologne for your money.

The Gucci brand has a strong leader in the face of Alessandro Michele. He is the nose behind many fragrances made by Gucci, though he doesn’t blend them himself.

Don’t hesitate to invest in a bottle of Gucci cologne, would be our advice. Wear it when you want to dress to impress.

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