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724 by Maison Francis Kurkdjian

724 by Maison Francis Kurkdjian
Gender: Unisex
Release date: 2022

What Does 724 Smell Like

724 by Maison Francis Kurkdjian is a perfume that doesn't shy away from making its presence felt. The first whiff brings a clear, bright scent of Calabrian bergamot that's amplified by the sharp, almost fizzy smell of aldehydes. There's an immediate freshness to it, like a crisp morning breeze on a sunny day. This is not a one-note perfume though.

Just when you've wrapped your senses around the initial burst, the fragrance evolves, unfolding into a floral heart. The dominant jasmine takes the stage here, its sensual, intoxicating aroma softened and sweetened by the lily of the valley and freesia. The sweet pea and mock-orange add a touch of lightness, keeping the perfume from becoming too heavy or overwhelming.

As the scent settles, the base notes come into play. There's a creaminess from the Indian sandalwood that gives the perfume a warm, grounded character. The white musk adds a subtle, clean finish that lingers, reminding you of the perfume's presence long after the top and middle notes have faded.

Overall, 724 is a beautifully balanced fragrance, a dance of fresh citrus, blooming florals, and comforting musk and sandalwood. It's a perfume that confidently straddles the line between bold and delicate, making it a perfect scent for anyone.

Review of 724

The 724 by Maison Francis Kurkdjian is a scent that speaks to both men and women, though it leans slightly more feminine. Its freshness is the first thing you'll notice, a crisp, bright introduction that makes it ideal for the warmer spring and summer months. A soft floral undertone adds a touch of elegance, while citrus notes bring a playful zest that's truly uplifting.

The scent also features an unexpected synthetic note, offering a modern edge to the otherwise traditional profile. A delicate creaminess adds depth, creating a comforting, cozy aura around the wearer. A faint sweetness and a powdery finish round off the perfume, giving it a subtle, polished feel.

In terms of wear, it is versatile enough to fit in everywhere from the office to a casual day out. It's not quite intense enough for a night on the town, but it's perfect for those who prefer their perfume to be a personal, close-to-skin scent. The longevity is decent but not overwhelming, so consider carrying the bottle for a midday refresh. Value-wise, it's a middle-of-the-road perfume; a worthwhile investment for those who appreciate the blend of traditional and contemporary elements.

>> View all perfumes of Maison Francis Kurkdjian


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